Disney Princess is a media franchise owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the late 1990s, the franchise features a line-up of fictional female heroines who have appeared in various Disney franchises.
The franchise doesn't actually include all noted princesses from any Disney media as its name suggested, but only certain members are commonly used, mainly from animated films. The eleven current, 2013, members of the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel and Merida.[1][2] The franchise has released dolls, sing-along videos, apparel, home decor, toys and a variety of other products[3] featuring the Disney Princesses.